Literaturliste zur Zukunft des Marketings
Posted by oliver on 20th January 2012
- 10 Marketing Trends popping up in 2011. In: USA Today 24.1.2011
- Acquisti, Alessandro; Gross, Ralph; Stutzman, Fred: Faces of Facebook: Or, How the Largest Real ID Database In The World Came To Be. (2011) https://media.blackhat.com/bh-us-11/Acquisti/BH_US_11_Acquisti_Faces_of_Facebook_WP.pdf (Abrufdatum 5.9.2011)
- Anonymous: “Would You Like Fries with that Book?” In: Annoyed Librarian 21.9.2006 http://annoyedlibrarian.blogspot.com/2006/09/would-you-like-fries-with-that-book.html (Abrufdatum 5.9.2011)
- Baldino, Greg: Transforming Libraries At C2E2. In: Bleeding Cool 18.3.2011 http://www.bleedingcool.com/2011/03/18/transforming-libraries-at-c2e2-with-greg-baldino/ (Abrufdatum 5.9.2011)
- Bergeron, Bryan: The costs of being first. Can you afford to be a technology pioneer? In: Postgraduate Medicine 105 (1999), Nr. 3, S. 23-24
- Bieselin, Tanja-Barbara: Im Kampf gegen Etat-Kürzungen, Schließungen und morsches Image. Guerilla-Marketing für Bibliotheken. In: Bibliothek in Forschung und Praxis 29 (2005), Nr. 3, S. 361-375 http://www.bibliothek-saur.de/2005_3/361-375.pdf (Abrufdatum 5.9.2011)
- Boekesteijn, Erik: It is not the strongest, nor the most intelligent library that survives, but the one that is most adaptable to change. In: Twitter 2.4.2011 http://twitter.com/erikboekesteijn/statuses/54273895791996928 (Abrufdatum 5.9.2011)
- Brooks, Rodney: Menschmaschinen, Frankfurt 2002
- Cheng, Alex; Evans, Mark: An In-depth look inside the Twitter world. In: Inside Twitter. Juni (2009) http://www.sysomos.com/insidetwitter/ (Abrufdatum 5.9.2011)
- Christensen, Anne: Are libraries up for e-science? In: A growing organism 28.7.2010 http://xenzen.wordpress.com/2010/07/28/are-libraries-up-for-e-science (Abrufdatum 5.9.2011)
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