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Dipl.-Biol. Oliver Obst


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  • Literaturliste zur Zukunft des Marketings

    20th January 2012

    1. 10 Marketing Trends popping up in 2011. In: USA Today 24.1.2011
    2. Acquisti, Alessandro; Gross, Ralph; Stutzman, Fred: Faces of Facebook: Or, How the Largest Real ID Database In The World Came To Be. (2011) https://media.blackhat.com/bh-us-11/Acquisti/BH_US_11_Acquisti_Faces_of_Facebook_WP.pdf (Abrufdatum 5.9.2011)
    3. Anonymous: “Would You Like Fries with that Book?” In: Annoyed Librarian 21.9.2006 http://annoyedlibrarian.blogspot.com/2006/09/would-you-like-fries-with-that-book.html (Abrufdatum 5.9.2011)
    4. Baldino, Greg: Transforming Libraries At C2E2. In: Bleeding Cool 18.3.2011 http://www.bleedingcool.com/2011/03/18/transforming-libraries-at-c2e2-with-greg-baldino/ (Abrufdatum 5.9.2011)
    5. Bergeron, Bryan: The costs of being first. Can you afford to be a technology pioneer? In: Postgraduate Medicine 105 (1999), Nr. 3, S. 23-24
    6. Bieselin, Tanja-Barbara: Im Kampf gegen Etat-Kürzungen, Schließungen und morsches Image. Guerilla-Marketing für Bibliotheken. In: Bibliothek in Forschung und Praxis 29 (2005), Nr. 3, S. 361-375 http://www.bibliothek-saur.de/2005_3/361-375.pdf (Abrufdatum 5.9.2011)
    7. Boekesteijn, Erik: It is not the strongest, nor the most intelligent library that survives, but the one that is most adaptable to change. In: Twitter 2.4.2011 http://twitter.com/erikboekesteijn/statuses/54273895791996928 (Abrufdatum 5.9.2011)
    8. Brooks, Rodney: Menschmaschinen, Frankfurt 2002
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    10. Christensen, Anne: Are libraries up for e-science? In: A growing organism 28.7.2010 http://xenzen.wordpress.com/2010/07/28/are-libraries-up-for-e-science (Abrufdatum 5.9.2011)
    11. Christensen, Anne: Garderobenpflicht: Haltung zeigen. In: A Growing Organism 9.8.2011 http://xenzen.wordpress.com/2011/08/09/garderobenpflicht-haltung-zeigen/ (Abrufdatum 5.9.2011)
    12. Circle, Alison: Marketing Trends to Watch. In: Library Journal (2009), Nr. 15, S. 26-29
    13. Claburn, Thomas: Google CEO Imagines Era Of Mobile Supercomputers. In: InformationWeek. 28.10.2009 http://www.informationweek.com/news/software/soa_webservices/220900806 (Abrufdatum 5.9.2011)
    14. Cole, Kerry; Graves, Tonia; Cipkowski, Pam: Marketing the Library in a Digital World. In: The Serials Librarian 58 (2010), S. 182-187
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    17. Emerging Practice in a Digital Age: A guide to technology-enhanced institutional innovation. HEFCE 2011 http://www.jisc.ac.uk/media/documents/programmes/elearning/digiemerge/Emergingpracticeaccessible.pdf Abruf: 8.12.2011)
    18. Farb, Brittany: The Digital Age of Marketing. In: Customer Relationship Management Magazine (2011), July, S.16 http://www.destinationcrm.com/Articles/Columns-Departments/Insight/The-Digital-Age-of-Marketing-75983.aspx (Abrufdatum 22.9.2011)
    19. Fraser, Michael: Virtual Research Environments: Overview and Activity. In: Aridane 44 (2005) http://www.ariadne.ac.uk/issue44/fraser/ (Abrufdatum 6.9.2011)
    20. Frommer, Dan 2011a: Special Report: The Future of Advertising. In: Business Insider. 7.7.2011 http://www.businessinsider.com/thefutureofadvertising (Abrufdatum 6.9.2011)
    21. Frommer, Dan 2011b: 10 Advertising Terms You’ll Be Hearing For Years, So Learn Them Now. In: Business Insider. 7.7.2011 http://www.businessinsider.com/future-of-advertising-glossary-2011-7 (Abrufdatum 6.9.2011)
    22. Frommer, Dan 2011c: The Future Of Mobile Is The Future Of Everything. In: Business Insider 6.6.2011 http://www.businessinsider.com/future-of-mobile-experts-2011-6 (Abrufdatum 6.9.2011)
    23. Gall, Dan: Librarian Like a Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distant Users. In: Journal of Library Administration 50 (2010), S. 628-637
    24. Galligan, Matt: The Future Of Mobile Is The Future Of Everything 6.6.2011 http://www.businessinsider.com/future-of-mobile-experts-2011-6#matt-galligan-co-founder-of-simplegeo-2 (Abrufdatum 6.9.2011)
    25. Georgy, Ursula: Verbote als Marketinginstrument in Bibliotheken. In: Bibliothek Forschung und Praxis 34 (2010), Nr. 3, S. 311-322
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    28. Hamilton , Buffy: listening – learning – leading: rewriting the story of the library through participatory librarianship 31.5.2011 http://www.slideshare.net/buffyjhamilton/listening-learning-leading-participatory-librarianship-buffy-hamilton-may-31-cyc4lib (Abrufdatum 6.9.2011)
    29. Henry, Jo: Death of Reference or Birth of a New Marketing Age? In: Public Services Quarterly 7 (2011), Nr.1-2, S. 88-93
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    31. Holzapfel, F. Guerilla Marketing: Online, Mobile & Crossmedia. 11.5.2006 http://guerillamarketingbuch.com/ (Abrufdatum 6.9.2011)
    32. Husain, Iltifat: The first interactive medical textbook for the iPad: Ganong’s Review of Medical Physiology. In: iMedicalApps 15.2.2011 http://www.imedicalapps.com/2011/02/medical-textbook-ipad-ganong-medical-physiology-app-review-learning/ (Abrufdatum 6.9.2011)
    33. Ingram, Mathew: What media companies can learn from Walmart. In: Gigacom 14.9.2011 http://gigaom.com/2011/09/14/what-media-companies-can-learn-from-walmart/ (Abrufdatum 23.9.2011)
    34. Kelley, Michael: Major Medical Library Closing Its Doors to Patrons and Moving to Digital Model. In: The Digital Shift. http://www.thedigitalshift.com/2011/10/research/major-medical-library-closing-its-doors-to-patrons-and-moving-to-digital-model/ (Abruf: 2.11.2011)
    35. Kennedy, Marie: marketing electronic resources. 21.9.2011 http://www.scoop.it/t/marketing-electronic-resources (Abrufdatum 23.9.2011)
    36. Kim, Amy Jo: Putting the Fun in Functional. Applying Game mechanics to functional software. (2008) http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona und 29.1.2009 http://www.youtube.com/watch?v=ihUt-163gZI (Abrufdatum 23.9.2011)
    37. Kleinz, Thorsten: Das Handy als Geldbörse. In: Die ZEIT 4.4.2011 http://www.zeit.de/digital/mobil/2011-04/near-field-communication-google (Abrufdatum 23.9.2011)
    38. Kolowich, Steve: What Students Don’t Know. Inside Higher Education 22.8.2011 http://www.insidehighered.com/news/2011/08/22/erial_study_of_student_research_habits_at_illinois_university_libraries_reveals_alarmingly_poor_information_literacy_and_skills (Abrufdatum 6.9.2011)
    39. Kraule, Nicole: Gute Aussichten für alle Absolventen. In. Ausbildung mit Zukunft 4.4.2011 http://ausbildungmitzukunft.wordpress.com/2011/04/04/gute-aussichten-fur-alle-absolventen/ (Abrufdatum 6.9.2011)
    40. Kueh, Chris: Study Landscape. 29.7.2006 http://www.flickr.com/photos/chriskueh/2253939978/ (Abrufdatum 23.9.2011)
    41. Langner, S.: Viral Marketing – Mundpropaganda in der integrierten Kommunikation. In: Schwarz T., Braun G. (Hrsg.): Leitfaden integrierte Kommunikation – Wie Web 2.0 das Marketing revolutioniert. Waghäusel: Absolit 2006. S. 215-236
    42. Lankes, Dave: Conversants Keynote Title and Abstract. In: Virtual Dave…Real Blog 21.4.2009 http://quartz.syr.edu/rdlankes/blog/?p=735 (Abrufdatum 6.9.2011)
    43. Letterboxmedia: Ninja Librarian. 8.11.2006 http://www.youtube.com/watch?v=pyLTqBARFt8 (Abrufdatum 6.9.2011)
    44. Lischka, Konrad: Ich weiß, wer du bist. In: Spiegel Online 2.8.2011 http://www.spiegel.de/netzwelt/netzpolitik/0,1518,777814,00.html (Abrufdatum 6.9.2011)
    45. Mathews, Brian: Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students. Chicago: ALA 2009.
    46. Mathews, Brian: Change at American University. Managing for change and continuous improvement. In: American Libraries 25.1.2010 http://americanlibrariesmagazine.org/columns/next-steps-change-american-university (Abrufdatum 6.9.2011)
    47. Mathews, Brian: A Future Space For Reference Services? An Inspiration From GALE. In: The ubiquitous librarian 11.7.2011 http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/07/11/a-future-space-for-reference-services-an-inspiration-from-gale/ (Abrufdatum 6.9.2011)
    48. McGonigal, Jane: Reality Is Broken: Why Games Make Us Better and How They Can Change the World. New York: Penguin Pr. 2011
    49. McKnight (Hrsg.): Envisioning future academic library services. London: Facet Publ. 2010
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    51. Neeb, Christian: Digitaltrend Gamification. Das ganze Leben wird zum Spiel. In: Spiegel Online 18.12.2010 http://www.spiegel.de/netzwelt/games/0,1518,735202,00.html (Abrufdatum 6.9.2011)
    52. Nielsen, Michael: Open Science. In: TEDxWaterloo. 3.3.2011 http://www.youtube.com/watch?v=DnWocYKqvhw (Abrufdatum 6.9.2011)
    53. Nooshinfard, Fatemeh; Ziaei, Soraya: Academic Library Websites as Marketing Tools. In. Library Philosophy and Practice (2011), Ausg. May
    54. Nunn, Brent; Ruane, Elizabeth: Marketing Gets Personal: Promoting Reference Staff to Reach Users. In: Journal of Library Administration 51 (2011), S. 291-300
    55. Obst, Oliver: Marketing und Kundenbindung in Medizinbibliotheken: Fünf Jahre med Information. Münster: Univ.- und Landesbib. 2002
    56. Obst, Oliver 2007a: Marketing 2.0 für Medizinbibliotheken. In: GMS Medizin – Bibliothek – Information 7 (2007), Nr.1, Doc05 http://www.egms.de/static/en/journals/mbi/2007-7/mbi000057.shtml (Abrufdatum 8.9.2011)
    57. Obst, Oliver 2007b: Starting a blog. Journal of the EAHIL 3 (2007), Nr. 2, S. 40-43
    58. Obst, Oliver 2008a: Experts themselves – Why and how beeing useful to self-sufficient patrons. In: medinfo 23.7.2008 http://medinfo.netbib.de/archives/2008/07/23/2234 (Abrufdatum 8.9.2011)
    59. Obst, Oliver 2008b: Hausbesuche: In: Aktuelles 30.4.2008 http://www.uni-muenster.de/ZBMed/aktuelles/889 (Abrufdatum 8.9.2011)
    60. Obst, Oliver: How we’re promoting Elsevier eBooks via our library blog. In: Library Connect Newsletter 7 (2009), Nr. 3 http://libraryconnect.elsevier.com/lcn/0703/lcn070309.html (Abrufdatum 8.9.2011)
    61. Obst, Oliver 2010a: What we achieved by promoting our E-Books. In: medinfo 28.1.2010 http://medinfo.netbib.de/archives/2010/01/28/3612 (Abrufdatum 8.9.2011)
    62. Obst, Oliver 2010b: iPad lending project: First Results. In: Journal of the EAHIL 7 (2010), Nr.4, S.39-41 http://jeahil.wordpress.com/2010/10/14/ipad-lending-project-first-results/ (Abrufdatum 8.9.2011)
    63. Obst, Oliver 2010c: 2. Zukunftskolloquium der Zweigbibliothek Medizin der Universität Münster, 28./29. Juni 2010. In: GMS Med Bibl Inf 2010;10(3):Doc31. DOI: 10.3205/mbi000214, URN: urn:nbn:de:0183-mbi0002142 (Abrufdatum 30.12.2011)
    64. Obst, Oliver 2011a: Taskforce Bibliothek+Fachschaft. In: Wissens-Wiki:TaskForce http://medbib.klinikum.uni-muenster.de/wiki/TaskForce (Abrufdatum 8.9.2011)
    65. Obst, Oliver 2011b: Humour and Clowns in the Library. In: Journal of the EAHIL 7 (2011), Nr. 4: 27-29 http://jeahil.wordpress.com/2011/11/08/humor-and-clowns-in-the-library/.
    66. Obst, Oliver 2011c: Neue Umfrage: Was zieht Sie in die Zweigbibliothek Medizin? In: Aktuelles 12.1.2011 http://www.uni-muenster.de/ZBMed/aktuelles/2886 (Abrufdatum 8.9.2011)
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